CREDIT ESSENTIALS

Practical, basic financial training for bankers working with business clients

The most common need expressed by bank managers today is for basic training that prepares bankers to effectively handle small business credit requests. Credit Essentials was specifically designed for these front-line sales people, not for underwriters or seasoned commercial lenders.

Sales and underwriting for small businesses are separate functions at many banks. Yet most of the credit training for business bankers resembles an underwriting course, rather than providing bankers with an understanding of the financial problems they need to solve for clients in order to get their business.

Credit Essentials is a one-day class designed to teach business sales officers the essential elements of credit, without the depth of knowledge required of an underwriter. It enables them to communicate with clients in language the client understands, and recommend solutions to common problems business owners face every day. Topics covered include:

The facts

Many in the banking industry consider business banking the client segment with the most significant profit and growth potential. Yet most business bankers cannot effectively package loans to get them approved. Your bank already has the right programs; your bankers just need to know how to tap into them.

Basic course concepts

Fundamental accounting principles provide bankers with the information they need to understand their clients’ financial statements and tax returns.

The 3-R’s of credit- request, repayment, and recourse- are the foundation for successfully packaging credit requests.

Enhanced communication skills are critical to working effectively with underwriting and small business customers

After attending Credit Essentials, bankers will be able to:

  • Understand how balance sheets, income statements and cash flow relate to one another, and affect key information on a tax return.
  • Perform “quick cash flow” calculations to determine a company’s ability to repay debt and match client needs to appropriate financing options.
  • Determine the impact of timing gaps, cash traps, growth saps- and their associated credit needs.
  • Analyze repayment potential in three quick steps and evaluate secondary repayment sources.
  • Understand how the types of legal ownership affect the 3-R’s of credit.
  • Communicate loan decisions, conditions and counteroffers effectively.

Credit Essentials is practical, basic financial skills training that increases banker confidence and effectiveness. It gives business bankers the specialized training they need to develop a competitive edge and increase market share.

CREDIT ESSENTIALS

"This course showed simple techniques to discover more complex needs of clients. Many of these skills had to be taught previously, but not used (or did not seem as useful). That will now change."

Business Banker
Regional Financial Institution